Security, privacy, legal, financial, performance, customer, and comparative claims require their appropriate reviewers. Internal checks do not become certifications. Reported figures need original sources, definitions, dates, and qualifiers. Named alternatives require current verification and neutral treatment. If review is unavailable, narrow or hold the claim rather than moving risk into a disclaimer.
Approval should attach to the final wording and media, not only the underlying project. Headlines, captions, charts, alt text, social derivatives, and sales summaries can alter scope. Maintain one approved claim record so later formats do not drift. Reopen review when the evidence, product, deployment, or context changes materially.