Define terminal states with an owner and evidence rule. A code change can be implemented, reviewed, promoted, deployed, and observed; each is a different state. A communication can be drafted, approved, scheduled, accepted, delivered, opened, and acted upon. Summary reporting should preserve this vocabulary. When a later state is unavailable, the case remains at the strongest supported boundary rather than inheriting a broad done label.
Outcome claims require an independent measurement contract. Specify metric, source, denominator, period, comparison, attribution, exclusions, and confidence posture. Do not allow a workflow to judge its own success only from the events it emits. Reconcile with the source that owns the outcome, and include missing data. An experiment can guide the next decision without being converted into a universal benchmark or guaranteed result.