The contract should include a unique content identifier, pillar and cluster, format, canonical path, title, description, primary and secondary keywords, audience, funnel stage, search intent, questions answered, source references, claim list, risk boundary, visual specification, CTA, owner, reviewer, and status. Derivatives reference the parent asset and record their channel-specific changes.
Statuses should be unambiguous: idea, briefed, drafting, editorial review, specialist review, approved, scheduled, publishing, published, failed, held, corrected, retired, or superseded. "Ready" should not mean different things to an author and a provider worker. Every transition records actor, time, reason, and evidence so an operator can diagnose why content did or did not reach the public surface.