Stable identifiers should connect pillar, article, derivative, campaign, channel, account, CTA, destination, lead, CRM stage, opportunity, purchase, revenue event, and learning record where lawful and available. The model can report first touch, last touch, multi-touch allocation, or campaign influence, but it should label the rule. Do not overwrite the observed events with the model's interpretation.
RevenueCast can compare forecast target, source quota, scheduled activity, observed event chain, pipeline, Aureus revenue evidence, and learned next action. Missing stages remain visible. Content may have assisted an outcome even when another channel receives model credit. The team should use attribution to choose experiments and allocate capacity, not to declare a scientific causal result.